Four people who are very good at what they make can each spend years stuck at the same wall. Nobody can photograph their own work well enough to sell it. Nobody wants to build a storefront. Nobody has time to market on top of a full time job and a family. The craft is ready long before the business around it is.
Majik exists to carry that part. Each one is an artist in their own lane, in their own craft. They keep their own name, their own work and their own customers. The studio supplies the three things none of them could get alone.